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Victoria Advocate

Mission Statement

We are our market’s leading provider of relevant and compelling content.
We deliver timely and accurate information to consumers,
and we deliver targeted audiences to advertisers across multiple mediums.
We value honesty, fairness, respectfulness, and service to our community.

The Victoria Advocate is a dynamic place to work. We’re visionary, strategic, progressive and bold. Our core values are individual and corporate honesty, respectfulness and fairness, and we encourage work-life balance.

We're looking for people who want to work at a newspaper that values expertise and good ideas. We’re looking for professionals with unquestioned personal integrity, a commitment to the highest ethical standards, a dedication to our values and the ability to process industry changes into opportunities. We're an independent regional media company and the area’s premier information source. The Advocate is 162 years old, Texas' second oldest newspaper, with a daily circulation of 33,082^1,2 and Sunday circulation of 34,220¹. Our daily readership is 70,399^1,3 and Sunday is 84,763^1,3. Our circulation penetration is among the highest for newspapers our size both nationally and statewide. (¹ Audit Bureau of Circulations Audit Report, twelve months ended September 30, 2007; ² Combined Average Monday-Friday; ³ NAA’s Daily and Sunday Newspaper Readers Per Copy Trend for 2007.)

The Advocate is located at 311 East Constitution Street in downtown Victoria, where it has been since 1949.

Soar with us

We offer an excellent compensation package and benefits including 401(k), medical, dental, life, disability, and two weeks paid time off during the first year. To learn more about these opportunities, send your resume to Human Resources, Victoria Advocate, P.O. Box 1518, Victoria, Texas 77902, or e-mail it to pjones@vicad.com.

About Victoria

Victoria is one of Texas' oldest cities, with a population of 62,134. It is the cultural, historic and economic hub for the area, with many major retailers plus the University of Houston at Victoria and The Victoria College. We're within two hours' drive of Austin, Houston, San Antonio and Corpus Christi, and just 30 miles from the Gulf of Mexico. The average high temperature is 80; the average low is 61.

Advocate History

The inaugural edition was printed May 8, 1846. An extra edition was published that day to inform local citizens of the battle of Palo Alto, the first battle in the Mexican War. The Advocate was first delivered by horseback to points such as Gonzales, New Braunsfels, and San Antonio. Later it was sent by stagecoach when Victoria became the headquarters for three stagecoach lines. The newspaper's first publishers were Thomas Sterne and John David Logan. Both experienced newspapermen, they changed the name of the paper in its first year from “Texan Advocate” to "Texian Advocate" in response to requests from Texas pioneers. Sterne and Logan sold the newspaper in 1853. Later editors and publishers included Sam Addison White, Victor Marion Rose, Frank R. Pridham, Edward Daniel Linn, John L. Bartow, Louis Nicholas Hofer, and James McDonald. It was during White's ownership that the newspaper was named the "Victoria Advocate" between 1859 and 1861. McDonald introduced the "Daily Advocate" in 1897. Both daily and weekly editions were published until 1943. In 1901, after 55 years and nine owners, George H. French acquired the paper and operated it for 41 years.

Morris Roberts and a number of leading citizens purchased the paper in October 1942. In April 1961, Roberts purchased all stock and became sole owner of the Advocate. He shared ownership with his son, John M. Roberts, who currently serves as publisher and daughter Catherine R. McHaney, who is secretary-treasurer. Roberts’ and McHaney’s children also share in ownership.

The Advocate has missed publication only a few times because of fires in 1876 and 1892, and the Civil War, when it could not publish due to lack of newsprint.

The Advocate's website, VictoriaAdvocate.com, was established in 1999.